(1) You don’t have to become a member, you can browse the forum and gain valuable information as a guest visitor, including advance product information, pricing and images. It also gives users information on the timing of new product releases.

(2) Topics are organised on boards and in threads, and there is a search facility so it’s easy to find stuff that interests you (and ignore stuff that doesn’t) - you can “like” particular threads and members, allowing you to tailor your forum profile to suit your individual interests.

(3) You don’t have to read a thread from the beginning, you can simply look at “new posts” and view recent comments.

(4) You can set up alerts, so if you want information on a specific product or topic you will be alerted when new posts are inserted - this is particularly useful if you are waiting for an item to become available for the first time on the website.

(5) It’s a great place to get help - if you have any questions about something you are considering to purchase, chances are there is someone who can offer independent and unbiased advice.

(6) Most of our Iron Heart retailers use the forum to announce when they have arrival of new stock of Iron Heart and the other great brands they carry.

(7) There is a very active market place on the forum, where members can buy and sell new and used clothing - for free.